Marketing, advertising and specialist branding firms all like to take a positive line when putting forward material on behalf of their clients. This is good for the promotion of the business, helping it to generate sales going forward. Other specialist consultancy work companies, like for instance the specialist logistics company, also prefer to promote the positive stance but perhaps for different reasons.
It’s related to the skillset required and how it responds to the logistical issues being raised by their clients. You will have heard this much in business-speak. You hardly ever hear them talk about problems, although there are always going to be problem-solving initiatives on the go. No, instead, business promoters and their clients like to talk about how they’re responding to the challenges they’re faced with daily or from quarter to quarter.
In a manner of speaking, the terminology or phraseology prepared around ‘issues’ always sounds a whole lot better than talking about things like ‘disasters’ and ‘collapses’, that sort of thing. Generally speaking, the professional consultant deployed by a logistics company could be fulfilling a number of roles as it relates to that company’s specializations and/or client base. One line of business has already been mentioned.
It’s well worth repeating for emphasis marketing, advertising, branding, as well as promotional work. But the logistics consultant could also be acting out, professionally speaking of course, as a risk management consultant or agent. He does not necessarily need to be directly involved in the typical processes of risk management work. He could be acting as a liaison between insurance agents, insurances companies, and technical consultants in the related fields as these relate to the client’s business.
That being said, the logistics consultant could also be a business communications expert.